There are a number of terms that are key to understanding your Analytics page. In terms of usage analytics, some key metrics are:
- Visits: The number of "unique" visits or sessions to your website. A visit is created every time someone unique (based on their web browser) hits the website. If the same user revisits the website from the same browser, it will not count as a second visit if that user has not "closed" the website (i.e. they have left the website open on their computer) or if they did close the website but are returning to revisit the website on the same day as the original visit. In those scenarios, only 1 visit will be logged
- Pages: The number of times a film page was visited or accessed. If someone clicks on a film and looks at the film website page, this will log 1 page (even if the film was not actually played).
- Plays: The number of times a film has been played. Someone has to physically press the "Play" button on a film to log a play. Note that a "play" on the analytics will log any play on a film. There are different thresholds as to which plays constitute a PPU "Play Credit."
- Minutes: The number of minutes of footage watched after pressing "Play."
These metrics provide the core layers of interactivity on your website, and let you know how many people visited your website, how many films they accessed and browsed, how many films they watched, and how many minutes they watched.