You can spread the word about Kanopy in your community through your library's website, social media, and other digital communications. To help you, Kanopy offers free social media and web graphics, promotional videos, and logos in our digital marketing toolkits on Kanopy Press.
Here are some ways you can use our digital marketing assets to promote Kanopy to your patrons:
Seasonal and special event promotions
Encourage your patrons to celebrate important seasons and events through film with themed graphics and film lists from Kanopy. We periodically post updated toolkits for events like Women's History Month, Pride Month, and Black History Month, so check Kanopy Press regularly for the latest.
Social media posts
Remind your patrons what Kanopy has to offer by posting our ready-made social media graphics to your library's social media accounts. With our toolkits, you can promote your general collection or highlight specific offerings like Sesame Street, Kanopy Kids, or Lionsgate films.
You can also highlight a specific film on social media using the "Share" feature in Kanopy. Select Share under the film's title, then select a social media app from the list.
One easy way to promote Kanopy through your daily communications is by featuring a Kanopy graphic and link to your Kanopy website below your email signature.
We also offer email templates to help you introduce Kanopy to your patrons and press release templates to get the word out to your wider community.