Kanopy offers free graphics, promotional videos, and logos in our digital marketing toolkits on Kanopy Press.
Here are some ways you can use these digital marketing assets to promote Kanopy through your website, social media, and email:
Seasonal and special event promotions
Encourage users to celebrate important seasons and events through film with themed graphics and film lists from Kanopy. We periodically post updated toolkits for events like Women's History Month, Pride Month, and Black History Month. Check Kanopy Press for the latest updates.
You can also create your own playlist to highlight a certain event or theme and embed it on your website.
Social media posts
Remind your users of what Kanopy has to offer by posting our ready-made social media graphics. With these toolkits, you can promote your general collection or highlight specific offerings like Sesame Street, Kanopy Kids, or Lionsgate films.
You can also share a film to highlight it on social media. Select Share on the film's title details page, then select a social media app from the list.
Emails
One easy way to promote Kanopy through your daily communications is by adding a Kanopy graphic and link to your Kanopy website below your email signature.
We also offer email templates to help you introduce Kanopy to your patrons and press release templates to get the word out to your wider community.