This group of reports provides information on who is using Kanopy and how. A such, they are most useful in regards to reference and outreach librarians, as well as for web-based engagement.
- Countries: Shows the different countries where your users are located. Kanopy does not geo-block, so as long as a user logs in with valid credentials for your library, they can access the platform even when traveling abroad.
- Operating systems: Offers a breakdown of usage based on the operating systems with which users accessed Kanopy.
- Devices: Shows usage based on the devices being used to access the resource (e.g. tablet, mobile, desktop, etc.) as well as identifying the specific device (e.g. iPhone, Android).
- Days of the week: Breaks down usage based on day of the week
- Hours of the day: Details usage based on hour of the day (in local time for your library).
- Referral URLs: Provides a list of the URLs that users were on immediately before accessing your institution's Kanopy website. This is useful for knowing how users were directed to the resource (e.g. catalog, LMS, library databases page, LibGuides, etc.).
Typically, "No Referrer" is the most prominent in the report. "No Referrer" contains two primary areas of usage: users who come directly to Kanopy without being referred from another website or source, and users that are already on Kanopy and browsing within it. For example, if a user comes via Facebook to your Kanopy website, but then clicks on 10 other films, it will log only 1 page source via Facebook, and 10 under "No Referrer." To use this report, it is best to ignore the "No Referrer" field altogether and create a percentage breakdown based on other referral URLs.
- Search keywords: Shows a list of the keywords users searched for on the website that led to a successful access of a film. The report does not list all searches, only those that led to a successful result. This report is useful to identify both the top key search terms as well as what types of search terms are most popular for finding what you need (name, title, producer, etc.)
- Patrons: This is one of the most popular reports for public libraries because it is useful in tracking your patrons’ level of engagement and usage with Kanopy in terms of play credits used. You can export the report, which lists the full number of patrons who used your Kanopy platform in the given timeframe, along with the number of play credits used by each patron, KKids charges, KSeries charges, and plays per charge.