Through your administrative dashboard, Kanopy provides the data necessary to analyze your library's return on investment (ROI).
To calculate your ROI:
- From your administrative dashboard, go to the Financials tab and select Invoices to find your invoices for the desired time period.
- Select the Analytics tab to access the Summary page. Adjust the date range in the top-right corner to cover the same time period as your invoices, then select Apply. The "Plays" counter at the top of the Summary page will now show the total plays for that time period. (Many libraries use plays as the most reliable metric for determining value delivered to users.)
- Divide total cost paid by total plays to determine your ROI (in terms of amount paid per play).
Note: When thinking about your ROI, remember that a single play often represents more than one viewer enjoying a film. You can also consider user feedback to get the most complete picture of the value Kanopy brings to your library.